长期以来，作为我国强势主流媒体之一，电视一直是党和政府的喉舌、电视台的首要工作，就是保证正确的舆论导向。而进入二十世纪九十年代以来，电视媒体是在众多对手的竞争中求生存，求发展，庞大的资金投入的需求不可能由政府财政拨款来满足，更多要依靠自力更生，并逐步形成 For a long time, as one of the strong mainstream media in our country, television has always been the mouthpiece of the party and the government and the primary task of the television station is to ensure the correct direction of public opinion. Since the 1990s, the television media has been seeking survival and development in the competition of numerous rivals. The huge capital investment needs can not be met by the government’s financial appropriation, and more needs to be relied on for self-reliance and gradually formed