公共关系沟通文章是公共关系的主要沟通手段之一。从文章学角度看 ,公共关系沟通文章属实用类文章 ,但它同其他类实用文章比 ,具有沟通对象的复杂性、撰拟方式的灵活性、沟通目的的隐蔽性、沟通信息的多层次性以及明白、晓畅、轻松的语言风格等公关文体的特点。因而 ,要求公共关系人员必须注意分析公众 ,针对不同的公众传递不同的信息 ,采用不同的文章体式 ,并且避免直接暴露行文目的 ,尽可能用明白、晓畅、轻松的语言巧妙地实现与公众的沟通 Public relations communication Articles are one of the main means of communication in public relations. From an essay point of view, public relations communication article is a practical article, but it is compared with other practical articles, with the complexity of communication objects, the flexibility of drafting methods, the concealment of communication purpose, the multi-layered communication of information As well as the characteristics of public relations style such as knowing, knowing, relaxing language style. Therefore, it is necessary for public relations personnel to pay attention to analyzing the public, delivering different information to different publics, using different style of articles, and avoiding direct disclosure of the purpose of the article as far as possible to communicate with the public cleverly with clear, concise and easy language