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在我国市场经济中,中小企业可以说是最富有活力的一类经济群体,它们对于推动我国国民经济的发展、扩大就业率有着极其重要的作用,已经成为了我国社会经济发展的重要推动力,从当前我国中小企业所面对的经济大环境来看,由于受到全球经济增速放缓、资源能源成本增长、劳动力成本上升、利润空间缩小等因素的影响,我国的中小企业要想在愈加激烈的市场竞争中寻求生存之道,必须从市场入手,进一步完善其营销体系。本文从当前我国中小企业所处的经济环境出发,针对我国中小企业的自身特征,对当前我国中小企业营销中创新的可行性与必要性进行了研究,同时提出了我国中小企业营销创新的办法。
In the market economy of our country, SMEs can be regarded as the most dynamic kind of economic groups. They have an extremely important role in promoting the development of our national economy and expanding the employment rate. They have become an important driving force for the social and economic development in our country. In light of the current economic environment for SMEs in our country, due to the slowdown of the global economy, the increase of resource and energy costs, the increase of labor costs and the shrinking of profit margins, the SME needs to become more and more fierce Market competition in the pursuit of survival of the road, we must start from the market, and further improve its marketing system. Based on the current economic situation of small and medium-sized enterprises in our country, aiming at the characteristics of small and medium-sized enterprises in our country, this paper studies the feasibility and necessity of innovation in the marketing of small and medium-sized enterprises in our country and puts forward the measures of marketing innovation for small and medium-sized enterprises in our country.