新时期新兴媒体的出现给电视媒体带来巨大的竞争挑战,积极寻求与新兴媒体的融合发展创新不仅有助于电视媒体积累竞争优势,同时也将更好地满足观众的节目诉求。因此,电视媒体应当善于借势新媒体潮流,创新节目内容,提升画面质量,促进观众参与,拓展传播渠道,从而塑造崭新的媒体形象。 The advent of emerging media in the new era has brought huge competition challenges to the television media and actively sought integration with emerging media. The development of innovation not only helps the television media to accumulate competitive advantages, but also will better meet the demands of the audience’s programming. Therefore, the television media should be good at borrowing new media trends, innovating program content, improving picture quality, promoting audience participation, and expanding communication channels so as to create a brand new media image.