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创造性思维是艺术设计生命之魂,在当今一切都在求新、求变、求个性的创新时代,平面广告设计教学必须要致力于开发学生的想象力、培养学生的创造力,使学生的平面广告设计作品更具创意性和审美性。本文从形象思维、联想思维、聚合思维和发散思维等几个方面来阐述平面广告设计教学中学生创造性思维的训练与培养,以期为培养学生的创造性思维、提高学生的人文素养和审美情趣提供一些有益的借鉴。
Creative thinking is the soul of art design life. In today’s innovation era of seeking innovation, change and seeking individuality, graphic advertisement design education must devote itself to developing students’ imagination, cultivating students’ creativity, making students’ plane Advertising design works more creative and aesthetic. This article elaborates the training and training of students’ creative thinking in graphic advertisement design teaching from the aspects of image thinking, associative thinking, convergent thinking and divergent thinking, in order to provide some benefits for cultivating students’ creative thinking and improving students’ humanity and aesthetic taste Reference.