新的一年又开始了。每一天都是新的,每一天也在重复。几乎每一年,我们都遇到了不可知的变数与挑战,在变与不变之间,行行复行行。传媒在变化,中国的消费品市场在变化,消费者的阅读喜好、消费行为和习惯也在变化。面对变化,哀叹与消沉无济于事,我们该做的是既不拒绝变化,陷于保守;也不被这些变化完全带着跑,迷失方向。我们的测评数据一天天在累加,测评体系一天比一天丰富,测评专业性和权 The new year begins again. Every day is new, repeated every day. Almost every year, we encounter unknowable variables and challenges, moving between the same and the same. The media is changing, the Chinese consumer goods market is changing, consumer reading preferences, consumer behavior and habits are changing. In the face of change, lament and depression do nothing, we should do is not refuse to change, trapped in a conservative; nor are these changes completely run away, lost the way. Our assessment data accumulated day by day, the evaluation system enriched day by day, evaluation of professional and rights