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据中国互联网消费趋势报告显示,通过对近5年来网购大数据的分析,发现健康化、年轻化、个性化、智能化和传统化已经成为五大消费趋势。2015年,很多人是这样花钱的:花钱买健康大数据统计发现,广东、浙江和江苏省是三大最爱追逐健康的省份。在健康饮食上,“有机、低脂、无添加”成为消费者的热搜关键词。很多人喜欢网上买零食,现在零食也渐渐被注重健康的“剁手族”们分出了三六九等,肉类、蜜饯等高糖高油类零食销量大幅放缓,而坚果和乳制品等零食越来越热门,近三年的增长率都超过100%。
According to the Internet Consumption Trend Report in China, through the analysis of online shopping big data in the past five years, it has been found that the five major consumption trends have become healthy, rejuvenated, personalized, intelligent and traditional. In 2015, many people spend money like this: Spending money on health Big data statistics show that Guangdong, Zhejiang and Jiangsu provinces are the three most beloved health provinces. In a healthy diet, “organic, low fat, no added ” has become the hot search keywords for consumers. Many people like to buy snacks online, and now snacks are gradually being focused on healthy “chop hand family ” were separated 369, meat, candied fruit and other high-sugar high-oil snacks sales slowed sharply, while nuts and Snacks such as dairy products are becoming more and more popular, with annual growth rates of over 100% over the past three years.