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20世纪90年代以来随着市场经济的迅速发展以及跨国资本主义的影响,消费主义以全新的话语出现在当代的中国社会,女性成为大众传媒消费主义意识形态的畅销符号,这无非是与市场利益结盟的传统性别话语的变形复活,女性呈现的这种“泛消费化”特征使得依然存在的男性中心意识成为一种“后男权时代的催眠术”。[1]电视所塑造的虚构是男权神话的别样诉说,本文从女性形象在电视文本中的泛模式化呈现入手,提出了女性应当在假象中清醒,破解镜像神话,探讨真正意义上的女性解放。
Since the 1990s, with the rapid development of market economy and the influence of transnational capitalism, consumerism has appeared in contemporary Chinese society with entirely new discourse, and women have become the best-selling symbols of the mass media consumerism ideology. This is nothing more than the market interest The transformation of the traditional gender discourse of the alliance and the “pan-consumerization” characteristic of the women make the still existing male-centered consciousness a kind of “hypnosis” in the post-patriarchal era. The fiction created by television is another example of the myth of male chauvinism. This article begins with the pan-patternization of female images in television texts, and puts forward that women should awake in illusion and solve the myth of mirror image to explore the true meaning Female liberation.