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在经济发展步入新常态,科技进步和产业变革方兴未艾,电力体制改革深入推进的背景下,作为电网企业直接面向市场、连接社会的营销服务工作面临前所未有的机遇和挑战。国家电网公司积极开展“互联网+营销服务”建设,推动“互联网+”与传统营销服务在经营管理、商业模式、管理方法、技术手段的深度融合。国网浙江省电力公司地处市场化和互联网技术发展前沿的浙江省,在国家电网公司系统率先启动“互联网+营销服务”建设,
Against the background of economic development entering a new normal, progressing in science and technology and industrial transformation, and deepening the reform of the power system, marketing and service as grid-based enterprises facing the market and connecting with the society are facing unprecedented opportunities and challenges. State Grid Corporation of China actively carries out “Internet + Marketing Services” to promote the integration of “Internet +” with traditional marketing services in business management, business models, management methods and technical means. State Grid Zhejiang Electric Power Company is located in the forefront of market-oriented and Internet technology development in Zhejiang Province, the State Grid Corporation of the system first to start “Internet + marketing services ” construction,