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本文对体育新闻畸变现象进行了分析和论述,认为存在泛娱乐化、庸俗化、虚假体育新闻泛滥、金牌至上以及过度商业化等畸变现象,剖析了畸变现象对受众的影响,认为:体育新闻畸变导致受众审美能力的丧失,禁锢受众的逻辑思考和创新能力,削弱受众的是非判断能力,促使受众的诚信危机、功利主义倾向和消费主义崇尚等负面影响。
This article analyzes and discusses the distorted phenomenon of sports news, and thinks that there are some distorted phenomena such as pan-entertainment, vulgarization, fake sports news, gold medal supremacy and over-commercialization. It also analyzes the influence of distortion on the audience, Which leads to the loss of aesthetic ability of the audience, the logical thinking and innovation of imprisoning the audience, weakening the audience’s non-judgment ability, promoting the credit crisis of the audience, utilitarian tendencies and advocating of consumerism.