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当前,大众媒介信息量过大,大量冗余无关的数据信息严重干扰了受众准确性的选择。大学生村官的自我实现离不开媒介素养的提升,探讨如何在信息过载的背景下,提高大学生村官的媒介素养是本文的目的。文章主要通过强调媒介素养推动新农村现代化、促进经济发展、构建诉求渠道的必要性,分析对媒介认识的深度不足、使用强度不足以及对素养教育认识不足的困境,最终提出明确教育内容、发挥政府主导作用、加大大众媒介参与力度、提升自我素养培育能力的举措。
At present, the mass media information is too large, a large number of redundant unrelated data information seriously interfere with the accuracy of the audience’s choice. The self-actualization of college students’ village officials can not be separated from the improvement of media literacy and explores how to improve the media literacy of college-educated village officials under the background of information overload. The article mainly emphasizes the media literacy to promote the modernization of new rural areas, promote economic development, the need to build appeal channels, analyze the depth of lack of understanding of the media, the lack of use of strength and inadequate understanding of the plight of literacy education, and ultimately make a clear education content, play a government Dominant role, increase public participation in the media, to enhance self-literacy initiatives.