分众传媒的销售人员最近用上了一款基于“移动+社交+云”技术设计而成的移动CRM工具“销售易”。分众传媒是一家主营楼宇、卖场和影院银幕广告的数字媒体集团。过去,公司内部已经有一套CRM系统,帮助销售人员管理广告签约、排期等。为什么它要在这个时间点,选用一套新CRM系统?销售管理的“质变”实际上,分众传媒的转变具有一定的代表性。过去多年,分众传媒如很多国内快速发展起来的企业一样,每年几十亿元的销售大都来 Focus Media’s sales force recently spent on a “mobile + social + cloud” technology designed mobile CRM tools “easy to sell ”. Focus Media is a digital media group that specializes in the advertising of commercials, stores and cinemas. In the past, there was already a CRM system inside the company to help salespeople manage the advertising contracting and scheduling. Why it is at this point in time, choose a new CRM system? Sales Management “qualitative change ” In fact, the change of Focus Media has a certain representation. In the past many years, Focus Media, like many rapidly growing domestic enterprises, each of billions of dollars in sales each year