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为了能够探索到一条更适合西安市地区商业健身俱乐部发展的道路,本文通过查阅文献资料、实地走访,对现阶段西安市商业健身俱乐部经营状况进行了解,并对西安市健身行业的现有消费者以及潜在消费者进行了问卷调查研究,综合21世纪其他城市商业健身俱乐部的发展构想,并针对我市的具体情况,提出未来西安市商业健身俱乐部经营模式的发展方向:商业性健身俱乐部向大众化、多元化发展;俱乐部的服务项目趋于多样化、个性化、贴心化。
In order to explore a more suitable road for the development of commercial fitness clubs in Xi’an area, this article through reading the literature and field visits, to understand the business status of business clubs in Xi’an at this stage, and Xi’an existing fitness consumers As well as potential consumers conducted a questionnaire survey to integrate the development concept of commercial fitness clubs in other cities in the 21st century. In the light of the specific conditions in our city, the future development direction of commercial fitness clubs in Xi’an is proposed: commercial fitness clubs are becoming popular, Diversified development; the club’s services tend to be diversified, personalized, intimate.