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在经济与网络技术高速发展的背景下,传统营销渠道模式有其一定的缺陷。市场营销竞争可谓是无所不在,营销渠道模式的创新显得非常重要。小薇企业要想适应现代市场发展的需求,必须广泛关注营销渠道的创新。本文分析小薇企业营销渠道中存在一些不足与缺陷问题,从多个角度提出了营销渠道模式的创新。说明其营销渠道模式创新的原因,同时提出了几点建议,最后进行企业运营的成本控制,使小薇企业在市场竞争中取得更好的优势及经济效益。
In the context of rapid economic and network technology development, the traditional marketing channel model has its own flaws. Marketing competition can be described as ubiquitous, innovative marketing channel model is very important. Wei enterprises in order to adapt to the needs of the development of the modern market, we must pay close attention to the marketing channel innovation. This article analyzes Xiao Wei’s marketing channels there are some shortcomings and deficiencies, from multiple perspectives put forward the marketing channel innovation. Explain the reason of its marketing channel mode innovation, put forward some suggestions at the same time, carry on the cost control of the enterprise operation finally, make Xiao Wei enterprise obtain better advantage and economic benefit in the market competition.