在激烈的竞争中媒体的成败,常取决于其在新闻信息资源开发方面有没有取得相应的主动权。因此,除媒体角色定位的合理性之外,媒体在市场环境中遇到的对信息资源开发的种种限制性因素,最值得关注。只有深入理解这些限制性因素,从而有针对性地拟定并实施有效对策,方能为媒体发展带来新机遇。 In the fierce competition, the success or failure of the media often depends on whether it has obtained the corresponding initiative in the development of news information resources. Therefore, in addition to the rationality of the role of the media, the most detrimental factors that the media encounter in the market environment for the development of information resources are the most noteworthy. Only by understanding these restrictive factors in depth and formulating and implementing effective countermeasures in a targeted manner can new opportunities for media development be brought about.