在传统媒体与新媒体是合作还是开战时,电视媒体间的争夺战也是硝烟弥漫,他们的竞争主要表现为电视栏目之间的竞争。栏目吸引受众,受众吸引广告主,这是每个电视频道经营运作的骨架,栏目则是经营的资本。广告主在投放广告时主要考虑的是频道、栏 When traditional media and new media are cooperating or waging war, the battle between television and television media is filled with smoke and smoke. Their competition is mainly manifested in the competition among television programs. Column to attract audiences, the audience to attract advertisers, which is the backbone of the operation of each television channel, column is the operating capital. Advertisers in advertising when the main consideration is the channel, column