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对于处在网络社群的网站来说,其交易、网站服务、产品是它的主业,社群网站经营只是它的一个副业而已。但如果网站的经营者对网络社群的力量运用得好,那么必定促进主业的发展。一般来说,运用社群力量应注意以下几点: 1.社群对网络媒体的经营者来说,其中的成员必然对某个媒体议题有着高度的关注。因此也会经常在网站上发表意见,并与网站经营者或其他有着相同关注的人互动。 2.社群对于入口网站的经营者来说,其中的成员必然是对这个入口网站的品牌有着更深的认同感及归属感。其重复到访率以及所创造的浏览页次也会比一般人多。 3.社群对于经营电子商务的网站来说,其中的成员是比
For the site in the online community, its trading, web services, products is its main business, social networking site management is just a sideline it. However, if the website operators to use the power of the online community well, then it will certainly promote the development of the main industry. In general, the use of community power should pay attention to the following points: 1. Community For online media operators, the members of which are bound to have a high degree of attention to a media issue. So often on the site to express their opinions, and with the site operators or other people with the same concern interaction. 2. Communities For the operators of portal websites, the members of them must have a deeper sense of identity and belonging to the brand of this portal website. Its repeat visit rate and created more page views than the average person. 3. Community For e-commerce sites, one of the members is more than