某些西方媒体对华报道一直采取“双重标准”。我国媒体应对西方媒体“双重标准”的争论是被动而无意义的,过多的细节争论反而可能会恶化我们的传播环境、不利于国家形象塑造。本文以对昆明3·01暴力恐怖事件的报道为例,试图说明,跳出西方媒体设置的“双重标准”圈套,从更高的角度看问题,或许是破解难题的思路之一。 Some Western media reports on China have always adopted “double standards.” The argument that our country’s media should respond to Western media “double standards ” is passive and meaningless. Too much details argumentation may worsen our communication environment and is not conducive to shaping the national image. Taking the coverage of the March 3 terrorist terrorist incident in Kunming as an example, this article tries to illustrate that it may be one of the ways to solve the difficult problem by jumping out of the “double standard” trap set by the Western media and from a higher perspective.