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不管是真懂还是不懂装懂,品牌二字已成为中国企业界和策划、传播行业最常挂在嘴边的词儿,甚至已经出现在人们的日常生活中,无他,太受刺激了!——不说品牌、不考虑品牌,简直就不是在干企业;策划公司、广告公司不谈品牌,简直就不是在干专业。然而,在夜阑人静之时,当我们扪心自问,什么是品牌?怎么结合自己的情况真正实效地、快速地建设自己的品牌?建立品牌的最终目的是为了什么时,恐怕很多企业家和策划人、广告人会一头雾水,有良知的家伙甚至会惊出一身冷汗来!
Whether it is understood or not understood, the word brand has become the Chinese business community and the planning and dissemination of the industry’s most commonly talked words, and even have already appeared in people’s daily life, without him, too stimulated - Do not say the brand, do not consider the brand, simply not in the dry business; planning companies, advertising companies talk about the brand, simply not in the dry professional. However, in the midst of the night, when we ask ourselves what is a brand and how to really and quickly build our brand in combination with our own situation, what is the ultimate goal of building a brand? I am afraid that many entrepreneurs and planners, People will be confused, conscientious guy even shocked to a cold sweat!