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从药品本身特性、药品对消费者的特殊性、网络营销的发展三个方面,探讨开展药品营销专业实训课程必须注意的三个基础性因素。要开展好新情况下的药品营销实训课程,应着力打造优质的实训基地,培养学生认识市场、调研市场的能力,并将其所学知识转化为实际操作能力,同时也应注意新媒体发展对医药营销带来的营销,建立以就业为导向的实训体系。
From the characteristics of medicine itself, the specialty of medicine to consumers and the development of internet marketing, this paper discusses the three basic factors that must be paid attention to in carrying out the training course of pharmaceutical marketing specialty. To carry out the new case of pharmaceutical marketing training courses, should strive to create high-quality training base, training students to understand the market, research the market’s ability and knowledge of what they learned into practical ability, but also should pay attention to new media Develop marketing for pharmaceutical marketing and establish an employment-oriented training system.