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上世纪八九十年代,阿莱西出品了一系列极具个性和普及性的产品,包括酒瓶起子、刀具、水壶及茶具等让阿莱西几乎成为二十世纪后期设计的代名词。阿莱西公司设计管理总监阿尔贝托·阿莱西(Alberto Alessi)把阿莱西定义为:一间实验性质的工厂,整个业务就是做实验。针对设计发展趋势两种截然不同的观点和方向,一种关注批量产品的设计,将设计视作技术工具或者营销上的噱头,阿莱西认为,这实际上降低了设计在工业中的地位,使之成为促进销售和降低成本的一种手段,设计的真谛恰与之相反,“很多意大利的设计公司以对待艺术创作的态度来进行设计,在他们看来,设计并不因其商业利益而存在,设计本身就是目的。”
In the 1980s and 1990s, Alesi produced a series of highly personalized and popular products, including bottle openers, knives, water bottles and tea sets, which made Alesi almost synonymous with design in the late twentieth century. Alberto Alessi, Alesi’s director of design management, defined Alesi as an experimental factory, where the whole business is experimenting. Aiming at two distinct views and directions of design trends, one focusing on the design of bulk products and considering design as a technical tool or marketing gimmick, Alesi thinks this actually reduces the design’s position in industry, Make it a means to promote sales and reduce costs, the true meaning of the design just the opposite, “a lot of Italian design companies to deal with the artistic creation of the attitude to design, in their view, the design does not because of its commercial interests The existence of design itself is the purpose. ”