论文部分内容阅读
商品的美感能撩起顾客的购买欲望,美观的店面与合理的陈列可以起到展示商品、刺激销售、方便购买、节约空间、优化环境等多种作用。对于这一点人们早有共识。但实际上,店面陈设总会受到场地、资金、经营理念等方方面面的局限。现代商厦式市场的出现为代理商展示品牌形象提供了良好的平台。本期,就让我们来看看北京天雅大厦中的两户商家是如何巧妙布局、精心设计的吧。
Aesthetic beauty of the product lifts the desire of the customer to purchase. The attractive storefront and the reasonable display can play a variety of roles such as displaying goods, stimulating sales, facilitating purchase, saving space and optimizing the environment. People have long agreed on this point. However, in fact, the store will always be subject to venue furnishings, capital, business philosophy and other aspects of the limitations. The emergence of modern commercial market for agents to display brand image provides a good platform. This issue, let us take a look at Beijing Tianya buildings in the two businesses is how clever layout, well-designed it.