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企业战略的含义:一是“企业以未来为基点,为寻求和维持持久竞争优势而做出的有关全局的重大策划和谋略”;二是“以使命和愿景及价值观为目标,为寻求和维持持久的卓越绩效和竞争优势而做出的有关组织发展全局的筹划和谋略”。
The meaning of business strategy: First, “the future business as the base for the pursuit and maintenance of long-lasting competitive advantage made on the overall plan and major strategic planning”; second is “mission and vision and values as the goal for Seek and maintain long-lasting performance and competitive advantage of the organization’s overall development plan and strategy ”.