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在文化产业的发展过程中,如何由地方的资源优势转变为区域的产业强势,我们应该实行“互联网+”的转型战略。首先明白其转变的前提是由生产时代到“生产-消费一体”的社会,其次知道转变的意义是由文化炫耀到“文化-经济协调”的发展,再次采取转变的策略是由实体存在到“实体-虚拟互动”的尝试,最后寻找转变的途径是由体制管辖到“体制-市场结合”的导向。在此基础上提出了四川省达州市文化产业发展的新思维就是:摒弃因循守旧,激励创新驱动;不再单打独斗,实现融合共赢;反对纸上谈兵,提倡体验感受;挣脱束缚被动,走向自由主动。
In the course of the development of cultural industry, how to transform from local resource advantages into regional industry strengths, we should implement the transformation strategy of “Internet + ”. First understand that the premise of its transformation is from the production era to the “production-consumption one” society, and secondly, the significance of the change is to show off the cultural development to the “cultural-economic coordination.” The strategy of another change is to Entity exists to “entity - virtual interaction ” attempt, and finally find the way to change is from the system to the “system - market combination”. On the basis of this, it is put forward that the new thinking of the development of cultural industry in Dazhou City, Sichuan Province is: to abandon the conservative and motivating innovation; not to go it alone and realize the integration of win-win situation; to oppose to negotiate on paper and advocate experience; to break free from restraint and move towards freedom .