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在互联网时代,科技发展日新月异,人们的生活工作习惯和模式都不断变化,而企业的生存发展也更强调互联、协作。近年万达、腾讯、百度联手成立“飞凡电商”;小米和美的打造智能家居;阿里和苏宁强强联手等无一不形成各方话题性的热烈讨论。而纵观我们玩具业界,也早已出现类似跨界合作或同业合作的个案。仅今年就有优衣库和迪士尼合作开发毛绒玩具;乐高和奔驰合作推出授权积木;小
In the Internet era, with the rapid development of science and technology, people’s living habits and patterns are constantly changing, while the survival and development of enterprises also emphasize the interconnection and collaboration. In recent years, Wanda, Tencent, Baidu jointly set up “Flying Where electricity providers ”; Xiaomi and the United States to create smart home; Ali and Suning join forces and so forth to form a heated discussion of all topics. Looking at our toy industry, similar cases of cross-border cooperation or peer cooperation have long emerged. Only this year there UNIQLO and Disney co-development of plush toys; Lego and Mercedes-Benz cooperation to launch authorized building blocks; small