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本文为了研究制造商开通线上销售渠道对供应链成员的最优定价和最优期望利润的影响,特别制造商的成本和市场需求的不确定性用模糊变量来刻画。通过研究当制造商开通与没开通线上销售渠道在集中供应链和分散供应链的市场环境中的最优有定价和最优期望利润,最后横向比较在不同的市场环境下的最优定价和最优期望利润以及纵向比较在同种市场环境下,制造商开通线上销售渠道与否供应链最优定价和最优期望利润的影响。结果表明:在集中供应链的市场环境下,供应链的总期望利润较高,双渠道市场销售价格也较高。开通线上销售渠道,提高了整个销售价格,也提高了供应量成员的收益。
In order to study the influence of manufacturer opening online sales channel on the optimal pricing and optimal profit of supply chain members, the uncertainty of the cost of special manufacturer and the market demand are described by fuzzy variables. By studying the optimal pricing and the optimal profit expectancy when the manufacturer opens up and does not open the online sales channels in the centralized supply chain and decentralized supply chain market environment, finally, the optimal pricing and the horizontal comparison in different market environments are finally compared Optimal profit expectancy and longitudinal comparison In the same kind of market environment, the manufacturer opened the online sales channel or not, the optimal pricing of the supply chain and the optimal expected profit. The results show that in the market environment of centralized supply chain, the total expected profit of supply chain is higher, and the sales price in dual channel market is also higher. Opened online sales channels, raising the overall sales price, but also improve the income of members of the supply.