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在跨文化商务沟通中,文化图式起着不可或缺的作用。本文旨在探讨文化图式在跨文化商务沟通中的运作机制,以更好增强商务沟通的成功性。
In cross-cultural business communication, cultural schemata play an indispensable role. The purpose of this paper is to explore the operational mechanism of cultural schema in cross-cultural business communication so as to enhance the success of business communication.