县级广播台(站)的农村广播科技宣传是“把适用的先进技术送到乡村,普及千家万户”、“使科技成果尽快转化为现实生产力”(摘自《决定》)的有效措施。要完成这一光荣使命,必须让广大农民把广播里介绍的农副业科学知识听懂,只有听懂了才能记得住,记住了才能用得上。这就要求县级广播台(站)的领导、科技编辑不断探讨和深化科技宣传的通俗化问题。一、化“诉于目”的文字为“利于耳”的 Rural radio and television science and technology publicity at the county-level radio stations (stations) is an effective measure to “bring advanced technologies applied to villages and populate millions of households” and “translate scientific and technological achievements into real productive forces as soon as possible” (taken from “decision”). To accomplish this glorious mission, we must let the vast number of peasants understand the science and knowledge of agriculture and sideline science introduced in the radio and can only remember if they understand it, remember enough to be able to use it. This requires that county-level radio stations (stations), science and technology editors continue to explore and deepen the popularization of science and technology advocacy issues. First, the “appeal to the head” of the text as “conducive to the ear.”