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新媒体是基于互联网的全球性信息交流平台,它应经形成不同于传统传播模式的场的传播体系,并且成为现代大学生的生活方式,已经对大学生的信息获得、价值判断、社会思潮产生巨大影响。大学生理论传播是受控的传播模式,但新媒体完全开放的场传播模式对大学生理论传播进行巨大挑战。他以网络生活凡是遮蔽理论传播的渠道,以消除的传播距离消解了传播者,以全时间的信息取消了理论传播的信息控制,以不可控的传播模式影响了理论传播的价值接受。
New media is a global information exchange platform based on the Internet. It should form a communication system different from the traditional mode of communication and become a way of life for modern college students. It has had a tremendous impact on college students’ access to information, value judgments and social trends . The theoretical transmission of college students is a controlled mode of communication, but the completely open mode of field communication of new media poses a great challenge to the dissemination of college student theory. He used the network life to cover up the channels of theoretical transmission, eliminated the communicators with the elimination of the transmission distance, canceled the information control of the theoretical communication with the full-time information, and influenced the value acceptance of the theoretical transmission with uncontrollable communication modes.