第四层能力与江轮入海随着青岛啤酒不断做强做大,金志国致力“把青岛啤酒打造成一艘国际化的远洋巨轮”的宏愿,愈加清晰和深入人心。对于这一目标,金志国曾不止一次说:“我一直认为,企业的经营规模与边界、多元化与国际化,实际上都由企业的控制能力所决定。而这些能力从战略上划分为四层:第一层是容易模仿的,比如资金、商品等;第二层是能够被模 The fourth floor capacity and the river into the sea With the continuous strengthening of Tsingtao Brewery, Jin Zhiguo committed to “build Tsingtao Brewery into an international ocean-going ship,” the ambition, the more clear and enjoys popular support. For this purpose, Jin Zhiguo has said more than once: "I always think that the scale and boundaries of business, diversification and internationalization, in fact, by the control of the business decision.These capabilities are strategically divided into four layers : The first layer is easy to imitate, such as funds, goods, etc .; the second layer can be modeled