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作为中国传统吉祥图案和华夏五千年历史一样经过了不断的传承、沉淀、衍变而形成,拥有着独属于中国民族特色的艺术内涵。传统吉祥图案是利用装饰美的图案来营造一种喜庆祥瑞的风俗环境,以此种视觉上的文化特性来摒除各民族间的习俗忌讳,以期望达到人们祈福求吉的心愿和对未来美好生活的向往,各民族间的吉祥图案也是对自然观念、宗教观念、道德观念的表达和体现,如五谷丰登祈求来年丰收的图案,或者是对生殖器的崇拜,或者是以羊为尊的民族信仰。传统图案在某种意义上来说也是一种特殊的视觉符号的代表,而本文以吉祥图案为例,从视觉语言学的角度来探究传统吉祥纹样的文化内涵,其中重点是研究吉祥图案的视觉语言特征,并且通过对吉祥纹样的研究找到它在视觉语言中价值所在,分析并传扬中国传统吉祥图案中的文化精髓,使之能够得到更好地传承与发展。
As the traditional auspicious pattern of China, it has been continuously inherited, precipitated and evolved as the history of 5,000 years of Huaxia, and possesses the artistic connotation that is unique to China’s national characteristics. The traditional auspicious pattern is the use of decorative patterns to create a beautiful auspicious customs environment, with this kind of visual cultural characteristics to exclude customs taboos between the various ethnic groups in the hope of reaching the wish of praying for happiness and the future of a better life Longing for good luck, the good fortune among various ethnic groups is also an expression and expression of natural concepts, religious concepts and moral values. For example, the grain bumper pray for the pattern of bumper harvests in the coming year, or worship of the genitals or ethnic beliefs that depend on the sheep. The traditional pattern is also a kind of special representation of visual symbols in a sense. In this paper, the auspicious pattern is taken as an example to explore the cultural connotation of traditional auspicious patterns from the perspective of visual linguistics. The focus is on the visual language of auspicious patterns Features, and through the study of auspicious patterns to find its value in the visual language, analysis and dissemination of traditional Chinese auspicious patterns of cultural essence, so that it can be better inheritance and development.