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和传统认为广告决定品牌不同,新日更信奉公关建立品牌。通过参与国家级的事件,大量制造新闻和口碑,同时借助优势媒体,还有国家级的媒体,进一步扩大自己的声音,来创立品牌。我们相信广告(这里特别指电视广告)只能起到一个扩大音量的效果。但是,真正能够引起消费者永久记忆的点,大部分要通过公关手段创造。从2008年开始,新日开始走一条近似于体育营销的路线,赞助并服务了北京奥运会、上海世博会,最近又赞助中国航天,就是要把新日品牌和与我们中华民族的崛起、与国家强盛
And the traditional advertising that determines the brand is different, the new day more public relations established brand. By participating in state-level events, mass production of news and word-of-mouth, as well as the creation of brands through the use of superior and national media to further expand their voices. We believe that advertising (especially TV ads here) can only play an effect of increasing the volume. However, most of the points that can really cause consumers to remember forever are created through public relations. From 2008 onwards, Xinri started a route similar to sports marketing, sponsoring and serving the Beijing Olympic Games and Shanghai World Expo. Recently, it sponsored China Aerospace as well. It is necessary to bring the new Japanese brand and the rise of our Chinese nation to the prosperity of our country