连锁商业源于美国，以其标准化、规范化、专业化的经营，开辟了零售业的新天地，盛行于各发达国家和地区，作为一种不可抗拒的商业新趋势遍布于全世界。深圳于八十年代初与香港合资兴办了第一家连锁商业企业，十年来，已经有15家商业机构在经营上走上连锁经营之路，而且呈现加 The chain business originated in the United States. With its standardization, standardization, and professional management, it opened up a new world for the retail industry and is prevalent in various developed countries and regions. It is an irresistible new business trend spreading throughout the world. In the early 1980s, Shenzhen established the first chain commercial enterprise in a joint venture with Hong Kong. In the past ten years, there have been 15 commercial organizations that have embarked on the road of chain operation in their operations and have demonstrated