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教材是教学信息的载体,体现着教育的基本思路和培养目标;教育要走向未来,教材首先要面向未来。但是,一些院校现有的市场营销教材存在着不符合市场营销教学的实际、选用教材与营销师鉴定教材不配套等诸多问题,影响了教学效果和“双证制”的落实。内蒙古商贸职业学院通过重新编写《市场营销学》教科书和配套习题集,进行市场营销教学的改革,从而建立起了比较符合本院特色的市场营销学教学体系,为“双证制”的贯彻落实创造了条件。
Teaching material is the carrier of teaching information, embodies the basic idea of education and training objectives; education should go to the future, the textbook must first face the future. However, some existing marketing materials in some colleges and universities do not conform to the actual teaching of marketing, and many problems such as the selection of textbooks and marketing materials are not complete, affecting the teaching effect and the implementation of “double certificate system”. Inner Mongolia Vocational and Technical College of Business through rewriting the “marketing” textbooks and supporting exercises set, the marketing of teaching reform, thus establishing a more in line with the characteristics of this hospital marketing teaching system, as To implement and create the conditions.