互联网时代,企业与企业,企业与消费者之间的关系发生了很大的变化。企业与企业的关系生态,不再是过去的“你死我活”的竞争关系,而是可能出现今天还是对手明天就成为伙伴的戏剧性改变。在互联网情境下,对企业来说,不存在着永久的对手,只要有共同的商业目标,对手也能够坐在一起。这意味着企业本身要有着强大的包容能力,能够与不同次元的企业和消费者建立起直接的链接。 In the Internet age, the relations between enterprises and enterprises, enterprises and consumers have undergone great changes. The relationship between business and business ecology is no longer the competition between the past and the yours but rather the dramatic change that today or tomorrow will be for the adversary to become a partner. In the Internet context, for businesses, there is no permanent opponent, as long as there are common business goals, opponents can sit together. This means that enterprises themselves must have a strong capacity to be able to establish direct links with different generations of businesses and consumers.