随着电子商务技术的日益完善以及消费观念的不断更新,网络购物越来越受到人们的关注。本文从商流、物流、信息流、资金流四个角度分析网络购物与传统购物的异同,并结合商流、物流、信息流、资金流在网络购物与传统购物中的作用分析网络购物与传统购物的发展前景。 With the improvement of e-commerce technology and the continuous updating of consumer attitudes, online shopping is getting more and more attention. This article analyzes the similarities and differences between online shopping and traditional shopping from the aspects of business flow, logistics, information flow and cash flow, and analyzes the relationship between online shopping and traditional shopping by combining the functions of business flow, logistics flow, information flow and cash flow in online shopping and traditional shopping. Shopping development prospects.