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跨文化沟通能力是外向型商科专业学生培养与发展的基本要求,它是国际化能力的重要内容。语言障碍、文化差异和表达不善是影响快文化沟通能力提升的重要原因。因此,要培养和提高外向型商科专业学生跨文化沟通能力,必须创造条件克服语言障碍,增加外向沟通的机会,创设各种文化场景,提高学生自主意识,全方位服务于跨文化沟通能力的提升。
Cross-cultural communication skills are the basic requirements for the cultivation and development of export-oriented commercial majors and are an important part of their international capabilities. Language barriers, cultural differences and poor expression are important factors that influence the improvement of communicative competence in fast culture. Therefore, in order to cultivate and improve the intercultural communication skills of export-oriented business majors, we must create the conditions to overcome the language barrier, increase the opportunities for outward communication, create various cultural scenarios, enhance students’ sense of autonomy, and enhance their cross-cultural communication capabilities .