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作者根据多年授课经验和在为企业做竞争情报实际案例过程中发现的问题,结合企业面临的实际困惑,可操作性地解决企业在信息搜集、识别、过滤、分析、分类、提供、存储过程的科学流程,重点研究企业情报系统建立的基本方法,并通过竞争情报系统对企业内部信息进行整合利用,充分达到信息的共享和价值最大化,明确我国企业如何走自己的实战之路,使竞争情报真正成为企业的决策依据和竞争中的“武器”。
Based on many years of teaching experience and the problems found in the actual case of competitive intelligence for the enterprise, the author can solve the problem of information collection, identification, filtering, analysis, classification, provision and storage Scientific process, focusing on the establishment of the basic method of enterprise intelligence system, and through the competitive intelligence system to integrate the use of internal information to fully achieve the sharing of information and maximize the value of a clear Chinese enterprises how to take their own road to combat, so competitive intelligence Truly become the basis for corporate decision-making and competition “weapon ”.