从现实操作来看,由于非常规促销(主题促销)需要在短时间内投入较多的财力、人力及物力,其操作风险不仅在厂家一方,经销商也同样在未来市场开发、队伍管理、资金投入、售后服务等方面承担诸多风险。因此,经销商接到厂家的非常规促销通知或促销方案时,须对以下注意点进行理性分析和把握。 From a practical point of view, due to unconventional promotions (theme promotions) need to invest more financial, human and material resources in a short period of time, the operational risk is not only in the manufacturers side, dealers also in the future market development, team management, funds Investment, after-sales service and so bear a lot of risks. Therefore, the dealer received the manufacturer's unconventional promotion notice or promotion program, the following points must pay attention to the rational analysis and grasp.