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On the occasion of Beijing Book Fair on January 9, Midland Holdings (美联集团) specially invited digital media platform VIVA and various art shops to jointly discuss the future and development of digital publishing of books. Wang Jieming, President of VIVA introduced and demonstrated the key 2014 APP product which integrates reading, enjoying and appreciation into one in the Fair: “VIVA graphic book reading platform” (VIVA图文书阅读平台). Before that, Midland Holdings product - mobile magazine platform “VIVA smooth reading” monthly active users has reached 35 million passengers.