2006年于丹《<论语>心得》成为该年度的超级畅销书,本文主要社会文化需求角度和英尼斯的媒介偏向理论角度,对其原因进行分析,同时指出其对实际的编辑工作起到的指导作用,古典类图书要想取得好的经济效益和社会效益,必须建立在社会需求的基础上,并且把时间偏向和空间偏向相结合。 In 2006 Dan Yu’s Analects of Confucius became the super-bestselling book of the year, the main socio-cultural needs of this article and Innes’s media bias theoretical point of view to analyze its causes and to point out its guiding role in the actual editorial work In order to obtain good economic benefits and social benefits, classical books must be built on the basis of social needs and combine the time bias with the space bias.