论文部分内容阅读
随着中国经济的发展 ,一些企业开始介入艺术投资 ,且新型文化企业的艺术投资模式优于传统的画廊模式 :首先 ,它不仅向下游即销售的方向做工作 ,而且努力向上游即原创的方向介入。这才是营销。其次 ,它不仅在文化产业内部具有拉动作用 ,而且对传统制造业也具有拉动作用。更重要的在于 ,此时企业艺术投资的能力就表现为想象力 ,因为它最终与消费者的需求、与生活的意义相关。这不仅需要去算 ,而且需要去思。
With the development of China’s economy, some enterprises began to intervene in the art investment, and the art investment model of the new cultural enterprises outperformed the traditional gallery mode. Firstly, it not only works in the direction of downstream or sales, but also strives to be upstream and original intervention. This is marketing. Second, it not only plays a leading role in the cultural industry, but also plays a leading role in the traditional manufacturing industry. More importantly, the ability to invest in corporate art at this time is imaginative because it ultimately correlates with the needs of consumers and the meaning of life. This not only needs to be calculated, but also need to think.