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销售在保险经营链条中处于龙头地位。在我国保险业近30多年来的发展历程中,每一次销售创新都促进了行业的大发展。在如今行业发展转型的时代背景下,销售方式转型必将成为保险发展方式转型的重要驱动力。保险销售方式的嬗变历程回顾改革开放以来我国保险业销售方式的演变过程,大体经历了以下几个阶段。一、传统直销一统天下从1979年我国恢复开办国内保险业务以来,至二十世纪九十年代初,在中国人民保险公司占据保险市场完全垄断地位阶段,保险销售方式基本上只有保险公司业务员直接销售这种单一途径与方式。
Sales in the insurance business chain in the leading position. In our country’s insurance industry nearly 30 years of development history, each sales innovation has promoted the great development of the industry. In the current era of industrial restructuring and transition, the transformation of sales mode will become an important driving force for the transformation of the insurance development mode. The evolution of insurance sales process Review Since the reform and opening up the evolution of China’s insurance sales process, generally underwent the following stages. First, the traditional direct marketing dominated the world Since the resumption of China’s domestic insurance business in 1979, to the early nineties of the 20th century, the Chinese People’s Insurance Company to occupy the insurance market a complete monopoly position stage, insurance sales basically only the insurance company clerk direct Sell this single way and way.