家电行业是我国市场竞争比较充分的行业,无论是产业战略、企业战略、管理模式对其他行业都具有借鉴意义。信息产业部公布的中国家电行业2005年的利润率为0．61％。经过2002年以来持续几年的利润下滑,中国的家电行业已经进入寒冷的冬季。除极个别的企业外,中国家电企业都处于亏损的边缘,甚至已经在连年亏损的泥潭里苦苦挣扎,家电行业整体上都面临战略的突围,以及相应的支撑战略转型的一系列如组织变革的管理变革。 Appliance industry is more competitive in our market industry, both industrial strategy, business strategy, management model has reference for other industries. Ministry of Information Industry announced that China’s appliance industry in 2005 the profit margin was 0.61%. After a few years of declining profits since 2002, China’s home appliance industry has entered a cold winter. In addition to a very small number of enterprises, all of China’s home appliance enterprises are on the verge of losing money and have even struggled in the quagmire of losses year after year. The home appliance industry as a whole is facing a strategic breakthrough and a corresponding series of organizational changes that support strategic transformation Management change.