论文部分内容阅读
本文通过对100家大型跨国公司的问卷调查,在分析中国外商投资的趋势、影响和回报的基础上,梳理了在华跨国公司及母公司的基本状况和相互关系,以及在竞争环境、经营自由度、决策权、竞争力、长期经营战略、投资满意度等方面的具体情况,总结出近年来跨国公司在华战略调整的重点,并针对中国企业提出对策建议。
Based on the questionnaire survey of 100 large multinational corporations, this paper analyzes the basic situation and mutual relations of multinationals and parent companies in China on the basis of analyzing the trend, impact and return of China’s foreign investment, as well as the competitive environment, Degree, decision-making power, competitiveness, long-term business strategy, investment satisfaction and other specific circumstances, summed up in recent years the focus of multinational companies in China’s strategic adjustment, and for Chinese enterprises to put forward countermeasures and suggestions.