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Italian beauty labels Kiko Milano, Deborah Group and Diego dalla Palma Group’s namesake line and RVB Lab brand have joined Alibaba Group’s Tmall Global marketplace. The partnership was officially launched here on 20 July during Tmall and its consumer-trend division Tmall Discovery’s first European conference dedicated to the cosmetics industry, dubbed The Colors of Italian Beauty, in collaboration with Deborah Group, Diego dalla Palma Milano, RVB LAB (Diego dalla Palma Group) e KIKO (Gruppo Percassi). After the success of previous editions in China, over 300 representatives from the beauty industry gathered at the iconic Teatro Vetra in Milan. Meeting Alibaba and Tmall Global’s senior executives, they discussed the latest trends in the cosmetics and beauty market in China and discovered Alibaba’s comprehensive brand marketing offering. This was a key initiative for Alibaba Group, whose goal is to support Italian and European cosmetics brands accessing the Chinese market through its ecosystem and reaching over half a billion of active consumers.