广告摄影指以推销的物品或形象为被摄主体,以引导受众进行某种行为为主要目的摄影。广告摄影是传播商品信息、促进商品流通的重要手段。由于价值取向的不同,广告摄影和艺术摄影追求的目标也不相同。广告摄影在很多方面有很大的约束性。 Advertising photography refers to the sale of goods or image as the subject, to guide the audience for some kind of behavior for the main purpose of photography. Advertising photography is to disseminate product information, an important means to promote the circulation of goods. Due to the different value orientation, advertising photography and art photography pursue different goals. Advertising photography in many ways has a great binding.