一、国内动画产业概述中国动画已经历了80多年的发展,随着国内经济改革步伐的加快,中国动画产业在政府和企业的扶持与参与下,正朝着专业化、品牌化和产业化方向迈进,但在发展的过程中,由于产业起步较晚,市场发展又快,同时大量欧美、日韩等国动漫企业拥进国内市场,让国内动漫企业显得疲于应付和力 I. Overview of Domestic Animation Industry Chinese animation has experienced 80 years of development. With the acceleration of the domestic economic reform, with the support and participation of the government and enterprises, the Chinese animation industry is moving in the direction of specialization, branding and industrialization However, in the process of development, due to the late start of the industry and the rapid development of the market, a large number of animation companies in Europe, the United States, Japan and South Korea have entered the domestic market, making the domestic animation companies languish in response to the difficulties