自CI一词在美国诞生以来已有近40年历史,期间创造了众多品牌飞跃和企业起死回生的神话,尤其在日本达到了极致。在我国,自从太阳神在中国大陆创造CI神话以来,确实为不少企业品牌创建立下了汗马功劳。例如海尔、999、科龙、白云山、联想、五粮液、格力、TCL、衫杉……等等,在成长过程中CI都是功不可没的。正因如此,不少企业对CI市场 Since CI was established in the United States nearly 40 years ago, during which many myths of brand leap and enterprise revival have been created, especially in Japan. In our country, since the Sun God created CI myth in mainland China, it has indeed made a lot of contributions to the establishment of brand names. For example, Haier, 999, Kelon, Baiyun Mountain, Lenovo, Wuliangye, Gree, TCL, Gossip ... ... and so on, in the growth process, CI is a plus. Because of this, many companies on the CI market