在全球化的语境下,文化的传承与发展已经超越文化本身的范畴,达到政治与经济的高度,文化霸权与文化安全在国际视野下日益突出。对于中国文化遗产的继承与创新,中国政府除了积极申请世界文化遗产外,还鼓励地方政府开展国家文化遗产的保护与开发。电视传媒作为当代强势主流媒体,在文化发展中起怎样的作用,对于区域文化开发,电视节目策划与创新应该怎样做,是我们应该关注的问题。 In the context of globalization, the inheritance and development of culture have gone beyond the category of culture to the level of politics and economy. Cultural hegemony and cultural security have become increasingly prominent under the international perspective. For inheritance and innovation of Chinese cultural heritage, the Chinese government, in addition to actively applying for the World Cultural Heritage, also encourages local governments to carry out the protection and development of the national cultural heritage. As a contemporary mainstream media, what is the role of TV media in the development of culture? What should be done for the development of regional culture and the planning and innovation of TV programs?